What Is Digital Signage

Digital Signage is a dynamic new medium for displaying advertising, public information and point-of-purchase messaging. Unlike static displays, digital signage offers the advantages of letting users quickly change content to “narrowcast” or target a specific audience, along with its capabilities to interact with customers and to incorporate animation to engage buyer attention. Already a $1.2 billion market, digital signage is now relied upon by retail outlets and malls, airports, schools, government buildings, tradeshows, outdoor billboards, banks and restaurants to enhance the customer experience and communicate important information.

Digital Signage: It’s all around us [Infographic] compliments of
DigitalSignageToday.com